Take-off with ‘e2b’: this was the motto for the roll-out of type-B.com – from the business stationery to the website and a sales package for the Air Cargo trade fair.

The focus was on quickly making the performance advantages of the e-mail-based service for aviation communication understandable. The message is: simply use e-mails to send type-B messages. This is how new customer acquisition can take off.