Google AdWords can be an effective way to promote services and products. However, in the legal advice segment, the competition is very strong, which makes the click prices correspondingly expensive.

By converting the AdWords ad to a pure call campaign, we were able to significantly reduce the cost per click for the lawyer – while at the same time increasing the conversion rate! Costs were only incurred for calls lasting over 90 seconds, not for every click. We adjusted the ad to the office hours of the law firm.